How it works
Four steps, from a blank card to numbers on your dashboard.
-
1
You get a card with a link on it
Each NFC card is programmed with a chip.metric URL — something like
go.chipmetric.net/r/joes-register. That URL points at us, not directly at Google, which is what makes everything else possible. -
2
A customer taps it with their phone
No app needed. The phone opens the link, and we record the tap: which card, what time, and a coarse device type. Nothing that identifies the person.
-
3
We forward them to your review page
Instantly — the redirect happens in a couple of milliseconds, so it feels like the card opened Google directly.
-
4
You watch it add up
Your dashboard shows taps today, taps this month, your busiest hours, and a breakdown per card so you can tell which placement is working.
What we can and can't tell you
We can tell you exactly how many times each card was tapped, when, and from roughly what kind of device.
We cannot tell you whether a specific person left a review. Google provides no way to confirm that. Any review number on your dashboard is an estimate derived from tap volume, and it's always labeled as one. Anyone claiming to track individual reviews precisely is guessing.